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If you have actually created a new company or you own a new website and you are looking to drive company to that site, then you are probably familiar with search engines and their effect on company. In order to understand your search engine ranking and why it may be lower than you would like, it is probably a good idea to understand how search engines do their organization. The human evaluation element is there in order to safeguard the search engine from folks who may utilize unethical techniques to increase their search engine rank to the top of each page.
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